About Jeff
I am Chief Growth Officer at SwellSpace. Through Deliberate Advisory, I work one-to-one with founders, operators, and investors on go-to-market strategy, commercialization, and distribution.
I bring more than 30 years of employee benefits experience with enterprise employers, health plans, insurance carriers, benefit technology companies, investors, PEOs, retirement companies, and brokers.
Recognized by Employee Benefit Adviser among its 30 Benefit Thought Leaders to Know in 2018 and 30 People to Watch in Employee Benefits in 2017.
Former board member, DMEC (January 2021 to July 2024).
Chief Growth Officer, SwellSpace
September 2024 to present
SwellSpace provides AI-powered HR and benefits information, helping employees and families understand their benefits while supporting employers, brokers, insurance carriers, and HCM platforms.
I lead go-to-market strategy and distribution across employer, broker, carrier, and HCM partner channels. I manage a four-person sales team focused on expanding SwellSpace’s reach across the employee benefits market.
Founder, Deliberate Advisory
July 2024 to present
One-to-one advisory for Digital Health, InsurTech, and FinTech companies on go-to-market strategy, commercialization, and distribution.
Founder, Informed Consulting
2020 to 2024
I worked with 18 companies, ranging from pre-revenue to public companies in the InsurTech, Digital Health, and FinTech markets. At Informed, I worked with entrepreneurs, C-suite leaders, investors, and boards on:
Product development and market fit
Commercialization and contract negotiation for their products in the employee benefits ecosystem
Market evaluations and/or distribution strategies
CRO, Nayya
2020 to 2021
Began as a consultant and transitioned to CRO.
Joined pre-revenue at the seed round. Participated in board meetings and VC pitches for Series A and B.
Responsible for go-to-market, distribution strategy, managing a sales team of 10 reps.
Established Nayya in the insurance carrier, payroll, HCM, employer, and broker markets.
Joined pre-revenue and, as CRO through Series A and B, grew Nayya to $6M ARR and a $235M valuation within 15 months, helping raise $51M.
Benefitfocus SVP, BenefitsPlace Consumer
2019 to 2020
In response to COVID-19, established new B2C business. Distribution of insurance carrier and channel partner products for the following markets:
COBRA alternative for terminated employees
Part-time employees
Independent contractors
1.1M B2C consumers added
Established a new division.
BenefitsPlace distributed insurance carrier and channel partner products to employers via brokers and health plans.
250 large employers
2.9M eligible employees
$1B total premium
$30M revenue in 18 months
Benefitfocus SVP, Employer Sales
2016 to 2018
National sales leader in support of SaaS benefits enrollment, data and analytics, and insurance carrier, channel partner products to employers with 1,000+ employees.
Led a national team of 130 sales representatives
12 regional directors
4 vice presidents
Team sold 100+ employers each year
Benefitfocus, other leadership positions
2009 to 2015
Joined Employer Sales team pre-revenue.
Managed 6 area sales managers and 40 account executives selling SaaS benefit enrollment, medical claims data analytics to employers with 1,000+ employees.
Grew Employer Sales revenue from $0 to $200M
2009 to 2014 Regional Sales Director of the Year
Presidents Club 2009 to 2020